Luv Scent is proudly created by Aekyung Industrial, one of South Korea's leading listed personal care and beauty companies. Established in 1985 as the consumer division of Aekyung Group — a Korean conglomerate whose roots trace back to 1950 — Aekyung Industrial has grown into one of Korea's top five beauty and household care companies, publicly listed on the Korean stock exchange. It is the company behind some of Korea's most trusted household names, including KeraSys hair care, 2080 toothpaste, and the AGE20's cushion foundation that became a global K-beauty bestseller. With decades of expertise in formulation, quality control, and product safety, Aekyung Industrial brings the same rigorous standards and research-driven approach to Luv Scent, ensuring every product meets the high benchmarks Korean consumers have relied on for generations.

Inspired by the romance and timeless elegance of Parisian ateliers, LUV SCENT believes that everyday body care should feel just as beautiful as wearing your favourite perfume.

Every fragrance is thoughtfully crafted to evoke a different mood, memory or emotion—turning an ordinary shower into a sensory ritual you'll look forward to each day.

Beyond fragrance, every formula is enriched with skin-loving ingredients that gently cleanse while leaving skin feeling soft, smooth and comfortably hydrated.

Each bottle is finished with a signature room number and fragrance name, inviting you to discover a unique story and create your own everyday ritual.