About us

Authentic Korean Beauty, Carefully Curated.

RELBE Beauty was created with one simple purpose:

To make discovering trusted Korean beauty brands simple, enjoyable and reliable.

For more than 20 years, through Shawn Holding, our team has been building long-term partnerships with trusted Korean beauty and personal care brands, serving thousands of customers across Singapore.

Over the years, we've seen the beauty industry change,

More products.

More trends.

More promises.

But one thing never changed.

People simply want products that work, brands they can trust, and a shopping experience that feels honest.

That's why RELBE was born.

Not to offer more choices.

But to offer better ones.

Every brand we carry is carefully selected.

Every product is officially sourced.

Every collection is built around quality, authenticity and everyday care.

What We Stand For

✓ Official Korean Brands
Officially sourced from trusted Korean brand partners.

✓ 20+ Years of Beauty Expertise
Backed by decades of beauty industry experience.

✓ Trusted Across Singapore
Available at leading retailers across Singapore.

      

   

✓ Curated For Everyday Care
Every product is selected with quality and everyday care in mind.

Because we believe the products you use every day deserve more than attention.

They deserve your trust.

RELBE is for people who give so much of themselves to the world that they sometimes forget themselves.

Founded on a simple belief, the products you use daily should be the products you rely on.

In an industry filled with trends, promises, and constant noise, we chose a different path—one built on consistency, quality and trust.

Because self-care should never feel like an uncertain chore.

At RELBE, reliability is more than our name; it is our promise to provide a carefully curated selection of quality products you can trust and depend on, and care that remains consistent every day.

Whether it's discovering a new Korean favourite or returning to the products you already love, we want every experience with RELBE to leave you feeling confident in your choice.

Because true confidence begins with knowing you are in good hands.

RELBE.

Reliable Care.

Everyday Confidence.

 

We're honoured to be part of your self-care journey.